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Ryan Johnson
Regency Living -
Implementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to...
All-in-one software for parks, resorts and campgrounds.
PricingA platform as ambitious as Haulfryn’s next chapter

Explore how Haulfryn could improve visibility, reduce administration and create more value across its holiday, ownership and residential portfolio.
From luxury lodge escapes and spa-led stays to watersports, holiday-home ownership and residential communities, Haulfryn supports very different customer journeys across one group. EliteParks brings bookings, sales, owner relationships, finance and operations together so teams can protect that individuality while leadership retains a consistent view across the business.
Reduce repetitive work across bookings, finance and operations, so teams spend less time chasing details and more time supporting guests and owners.
Replace manual checks with cleaner, more connected finance processes across bookings, owners and operational activity.
Help guests and owners self-serve common answers, reducing avoidable contact while keeping service responsive.
Results achieved by EliteParks customers.
Customer flexibility should not create operational complexity.
Guests and owners may experience Haulfryn in very different ways, from luxury breaks and activities to long-term holiday-home ownership. The business behind those journeys still needs consistent information, processes and visibility.
Shared foundations make it easier to personalise the customer experience without creating separate ways of working across the group.









Compare performance, margin and revenue across Haulfryn’s different parks and operating models.
Bring holiday-home sales, payments, managed subletting, owner services and ongoing relationships together.
Use demand, occupancy and booking data to make stronger pricing and investment decisions.
Coordinate housekeeping, maintenance, safety and frontline activity around live operational data.
Give customers more ways to book, pay and manage their relationship with Haulfryn digitally.
Build on more consistent data to reduce manual work and identify commercial opportunities.
Use booking, guest, owner and park data to respond to demand faster, identify relevant commercial opportunities and reduce manual work across the operation.
EliteParks' Tactical Pricing surfaces where demand is stronger than the current rate card across every resort, letting your commercial team lift ADR automatically on the peaks and protect occupancy in the shoulders without blanket discounting.
Connect live activity availability to the holiday booking, helping Haulfryn increase pre-arrival spend. From Sirona Spa treatments and swimming sessions to den building, crafts and fitness experiences at Finlake, teams can grow ancillary revenue while reducing disconnected bookings and oversold sessions.
Tag every booking and transaction to the right resort, accommodation type and operational area. Finance, commercial and leadership teams gain one consistent view of performance across the portfolio, without relying on manual exports or separate reporting structures.
Bring enquiries, park preferences, budget, lifestyle interests and previous interactions into one CRM view. Sales teams can guide buyers towards the right park and ownership route without losing context as the conversation moves between locations and departments.
Link each released date and guest booking to cleaning, maintenance, safety checks and hot-tub preparation. Teams can see readiness in real time, resolve issues earlier and protect both the guest stay and the owner relationship.
From new and pre-loved homes to special orders, upgrades and owners moving from another park, EliteParks brings the deal, deposit, unit, documentation, finance status and operational handover together. This helps shorten the gap between choosing a home and being ready to enjoy it.
We’ve created a tailored My Haulfryn experience to show what guest and owner self-service could look like across the group.
From bookings and payments to activities, owner services, requests and communications, it brings everyday customer interactions into one branded digital experience.
Your private access link will arrive separately by email.
Want to see it sooner? Email us to request early access.
The impact one operator saw from day one:
822% surge in owner payments through the app on launch day
15% of total income taken through the app within six months
33% of owners registered with the app on its first day live








The Foundation
Built on Microsoft Dynamics 365 Business Central, EliteParks gives Haulfryn a Microsoft-based foundation for finance, reporting, automation and wider business applications.
“The Microsoft foundation was important to us. Being able to connect EliteParks with tools such as Outlook, Power BI, CRM and Microsoft 365 gives us a much broader platform for how our teams work, collaborate and use data.”
Cathie Higgs, Sales Director, John Fowler Holidays
This is a live, interactive demo. Explore the dashboard yourself.
This is a live, interactive demo. Explore the dashboard yourself.
Yes. EliteParks can apply different commercial rules, agreements, availability controls and financial processes to personal-use ownership, managed subletting and the Rental Advance Agreement.
That includes managing owner-use dates, sublet availability, covered costs, payments and agreement milestones in one connected record. Teams can support different routes into ownership without recreating their rules across separate spreadsheets and systems.
EliteParks can connect the sale and three-year agreement to the correct holiday home, owner, financial terms and operational workflows.
Teams could manage the 30% cashback, owner-use allowance, covered site fees and utilities, sublet availability and agreement end date from one record. Automated prompts can flag upcoming decisions, helping owners move smoothly into managed subletting or personal use when the agreement ends.
EliteParks connects every released date and guest booking to the housekeeping, maintenance, safety and communication activity required before arrival.
Teams can see whether a home is being cleaned, awaiting repair, undergoing checks or ready for the guest. Tasks can be generated from the booking and updated on mobile devices, reducing calls and manual coordination while protecting both the guest stay and the owner relationship.
Yes. EliteParks can apply tailored housekeeping, inspection, maintenance and safety workflows to different homes and accommodation types.
An A-frame woodland lodge, hot-tub holiday home or beachfront property does not need to follow the same preparation checklist. Teams can record defects on site, assign work immediately and monitor readiness against the exact accommodation sold or booked.
EliteParks gives park and central teams access to the same underlying booking, customer, owner, operational and financial information.
A park team can update a home status, maintenance job or owner request once, with that activity immediately visible to finance, sales, marketing or IT where relevant. This reduces repeated handovers while preserving clear responsibilities between Haulfryn’s parks and support-office functions.
Yes. Bookings and transactions can be structured by park, accommodation type, holiday home, ownership model, revenue stream and operational area.
Finance, commercial and leadership teams can compare group performance while still drilling into an individual park, unit or activity. This makes it easier to understand what is driving occupancy, ADR, sublet income, activity spend, home sales and operational demand without repeatedly combining separate exports
Yes. EliteParks can support the different processes required for residential communities while keeping them connected to Haulfryn’s wider financial and operational structure.
Resident records, pitch or service charges, utilities, payments, communications, maintenance and compliance activity can be managed separately from holiday bookings and subletting workflows.
This allows residential teams to work in the way their communities require, while finance and leadership retain one consistent view across Haulfryn’s full portfolio.
EliteParks can connect live activity and facility availability directly to the holiday booking and customer record.
Guests could add Sirona Spa treatments, swimming sessions, fitness experiences or family activities before arrival, while teams retain one view of capacity, payments and attendance. This helps increase pre-arrival spend while reducing disconnected bookings and oversold sessions at Finlake
Yes. EliteParks connects the relationship from initial enquiry and park tour through to deposit, documentation, finance status, completion, snagging and operational handover.
New and pre-loved homes, special orders, upgrades and customers moving from another park can each follow the appropriate workflow. Sales, finance and park teams share one view of progress, shortening the gap between choosing a home and being ready to enjoy it.
EliteParks gives Haulfryn the choice to use a fully branded My Elite app or connect the underlying platform to the existing My Haulfryn experience through APIs.
Owner stays, released sublet dates, payments, documents, communications and service requests can update the same records and workflows used by park, finance and owner-service teams. Owners gain a simpler digital experience while Haulfryn retains one clear view of every interaction.
Yes. EliteParks connects CRM data with park preference, budget, lifestyle interests, home enquiries, ownership route and previous interactions.
Marketing and sales teams can create more relevant journeys for new and pre-loved homes, managed subletting, Rental Advance Agreements, park tours and upgrades. Because campaign activity remains connected to enquiries, sales and owner value, performance can be measured beyond email engagement alone.
EliteParks reduces repeated data entry and manual handovers across bookings, finance, holiday-home sales, managed subletting, housekeeping, maintenance and reporting.
Park teams can update operational tasks from mobile devices, guests and owners can complete more routine actions themselves, and central teams can work from information already connected to the relevant customer, owner, booking or home.
That gives people faster access to the information they need and more time to support guests and owners personally.
Yes. EliteParks connects holiday income, activity payments, owner billing, sublet income, home sales and operational charges with Microsoft Dynamics 365 Business Central.
Finance teams can trace a transaction back to the relevant booking, owner, holiday home or activity rather than reconciling high-level totals after the event.
This supports cleaner reporting, fewer manual checks and faster month-end processing while giving the wider business clearer visibility of financial performance.
Yes. EliteParks connects the complete commercial and operational lifecycle of each holiday home, accommodation concept, facility and activity.
Teams can track pricing, bookings, occupancy, activity demand, home readiness, maintenance and financial performance by park or unit type. That makes it easier to assess whether investments such as premium lodges, hot-tub homes, spa facilities or new activities are delivering the expected demand and return.
EliteParks is built on Microsoft Dynamics 365, giving Haulfryn access to Microsoft’s wider automation, reporting and AI ecosystem.
Automation can support practical processes such as task creation, owner communications, payment reminders, sales follow-up, exception reporting and service-request routing. AI can then work with connected, structured information instead of fragmented data held across separate systems.
The immediate benefit is stronger operational control, with a clearer foundation for future AI adoption.
The process would begin with a strategic review of how bookings, finance, activities, holiday-home sales, managed subletting, ownership, maintenance and reporting should work across the group.
Together, we would identify which processes should follow one Haulfryn standard, where park-level variation is essential and how My Haulfryn, customer websites and existing integrations should connect.
Migration, financial controls, user roles, testing and rollout would then be planned in phases around business continuity. The starting point would be Haulfryn’s operating model and priorities—not a generic product demonstration.

Ryan JohnsonImplementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to...
Implementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to grow and always look to continuously improve what we’ve got to make us more efficient.
Gavin Leverett
EliteParks is the only solution we found that truly fits the way our business operates. From handling sales through to managing intercompany transacti...
EliteParks is the only solution we found that truly fits the way our business operates. From handling sales through to managing intercompany transactions and supporting a full residential setup, everything sits seamlessly in one system It gives us a level of control and visibility that simply isn't available elsewhere.
Sarah Miles
With EliteParks in place, we'll have the visibility, customer insight, and flexibility we need to make faster decisions and deliver a more consistent ...
With EliteParks in place, we'll have the visibility, customer insight, and flexibility we need to make faster decisions and deliver a more consistent experience for owners
Vibeke Loberg
The introduction of EliteParks has had a significant positive impact across every department and for our valued customers. With the right tools now in...
The introduction of EliteParks has had a significant positive impact across every department and for our valued customers. With the right tools now in place, the focus is no longer on seeking change, but on using those systems to communicate better, stay organised, and continue improving how the business runs.
Paul CannonEliteParks has made a real difference to how we operate at Park Holidays. Having one dependable system behind the business means our teams aren’t tied...
EliteParks has made a real difference to how we operate at Park Holidays. Having one dependable system behind the business means our teams aren’t tied up switching between platforms or fixing data gaps, which has a noticeable impact on efficiency across the organisation. From an IT perspective, it’s helped simplify our setup and given us a much clearer foundation for our technology roadmap and strategic future. It’s taken a lot of friction out of the day-to-day and delivered value far beyond the initial implementation.
Emily LeachEliteParks has brought a level of clarity and consistency to our operations that we’ve been working towards for a long time. The difference in how qui...
EliteParks has brought a level of clarity and consistency to our operations that we’ve been working towards for a long time. The difference in how quickly teams can find information, handle tasks and stay aligned day-to-day has been noticeable across the business. It’s helped us remove a lot of the small frustrations that slow people down and it’s given us a system we can genuinely build on as Regency Living continues to grow.
Michael NorthGrowing the Harrison Holidays group has become far more manageable since we moved our operations onto one consistent system. Bringing new parks into t...
Growing the Harrison Holidays group has become far more manageable since we moved our operations onto one consistent system. Bringing new parks into the fold is quicker, cleaner, and far less labour-intensive, and our teams settle into the same way of working almost immediately. The visibility we now have across sites means we can expand with confidence, knowing the operational side can keep pace with our plans.
Geoffrey ChestnuttWith Elite Dynamics’ industry and tech expertise and support, we’re enhancing our customer journey and looking after our customers in a meaningful and...
With Elite Dynamics’ industry and tech expertise and support, we’re enhancing our customer journey and looking after our customers in a meaningful and productive way.
Michael ProcyshynWe had some real problems with lack of controls, lack of processes and no formal helpdesk for the IT function. It was a real challenge. Now, everythin...
We had some real problems with lack of controls, lack of processes and no formal helpdesk for the IT function. It was a real challenge. Now, everything is stable, reliable and robust. Performance is good, everything delivers, and when I tour the parks, everyone’s happy with the system.
Thomas ScarrottThe one thing I’ve always felt with the Elite Dynamics team is that they make you feel as if you’re their only customer. That’s a great thing. You can...
The one thing I’ve always felt with the Elite Dynamics team is that they make you feel as if you’re their only customer. That’s a great thing. You can always contact them anytime you want and they will always get back to you and always with the response you need.
Claire LloydWe chose Elite Dynamics for several reasons but ultimately, we recognise they provide the leading UK based IT solution for the holiday park industry. ...
We chose Elite Dynamics for several reasons but ultimately, we recognise they provide the leading UK based IT solution for the holiday park industry. EliteParks with its enhanced functionality has the flexibility to manage all our business processes and activities in one system.
David GoldsmithPrior to moving to Elite Dynamics solutions, we found that certain processes were just taking too long – for example reconciling direct debits and jus...
Prior to moving to Elite Dynamics solutions, we found that certain processes were just taking too long – for example reconciling direct debits and just general reconciliation within the accounts side. Time efficiency is a big thing.
Stephen BrownOver the last 12 months I've seen a reduction in the cost of labour in my housekeeping and maintenance teams. I believe that can be directly attribute...
Over the last 12 months I've seen a reduction in the cost of labour in my housekeeping and maintenance teams. I believe that can be directly attributed to the efficiencies in EliteParks and the recording of customer service and requests from customers.
Nicolás CharrittonHoliday and Residential Parks is a niche within the hospitality and tourism industry. Businesses in this sector have very unique and complex needs, so...
Holiday and Residential Parks is a niche within the hospitality and tourism industry. Businesses in this sector have very unique and complex needs, so working in this space requires real expertise. Elite Dynamics has been very inspiring driving digital transformation in this space, helping business digitise and leverage the latest innovations in technology to streamline their operations and adapt to new ways of working.
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