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Ryan Johnson
Regency Living -
Implementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to...
All-in-one software for parks, resorts and campgrounds.
PricingA platform as ambitious as Away Resort’s next chapter

Explore how Away Resorts could protect local flexibility while improving visibility, reducing administration and creating more value across all 25 resorts.
Every ‘Discover Different’experience depends on resort and head-office teams having the right information at the right time. EliteParks brings bookings, finance, operations, owner services and guest activity together so teams can spend less time managing disconnected processes and more time supporting guests and owners.
Reduce repetitive work across bookings, finance and operations, so teams spend less time chasing details and more time supporting guests and owners.
Replace manual checks with cleaner, more connected finance processes across bookings, owners and operational activity.
Help guests and owners self-serve common answers, reducing avoidable contact while keeping service responsive.
Results achieved by EliteParks customers
Different resorts should not mean disconnected operations
A lakeside resort, coastal park and woodland destination will never operate in exactly the same way. Local teams need flexibility, while leadership still needs a reliable view of bookings, performance, finance and operational demand across the group.
EliteParks supports that variation without requiring every resort to work differently behind the scenes.









Compare performance, margin and revenue across all 25 resorts.
Use demand, occupancy and booking data to make stronger pricing and investment decisions.
Connect accommodation, activities, owner services and paid experiences around the customer journey.
Coordinate housekeeping, maintenance, safety and frontline activity around live operational data.
Give customers more ways to book, pay and manage their relationship with Away Resorts digitally.
Build on more consistent data to reduce manual work and identify commercial opportunities.
Use booking, guest, owner and resort data to respond to demand faster, identify relevant upsell opportunities and reduce manual work across the operation.
EliteParks' Tactical Pricing surfaces where demand is stronger than the current rate card across every resort, letting your commercial team lift ADR automatically on the peaks and protect occupancy in the shoulders without blanket discounting.
Connect live activity availability to the holiday booking, helping Away Resorts sell more before guests arrive. From FlowRider sessions at Retallack to Sandy Balls activities, teams can grow ancillary revenue while reducing disconnected bookings and oversold sessions.
Tag every booking and transaction to the right resort, accommodation type and operational area. Finance, commercial and leadership teams gain one consistent view of performance across the portfolio, without relying on manual exports or separate reporting structures.
From The Rockstar to The Butterfly, each Exclusive accommodation type has its own preparation needs. EliteParks triggers tailored cleaning, safety and maintenance checklists, flags defects immediately and shows readiness in real time before every arrival.
Use connected CRM data to understand guests by resort, stay type, activity interest and lifetime value. Trigger more relevant campaigns for Any Day Arrivals, Exclusive upgrades and bookable experiences that support repeat stays, direct conversion and higher spend.
From the first resort tour to pitch-fee renewal, EliteParks connects sales, documents, payments and service requests in one owner record. Resort and head-office teams share the same view, reducing handovers and making owner relationships easier to manage.
We’ve created a tailored My Away Resorts experience to show what guest and owner self-service could look like across the group.
From bookings and payments to activities, owner services, requests and communications, it brings everyday interactions into one branded digital experience.
Your private access link will arrive separately by email.
Want to see it sooner? Email us to request early access.
822% surge in owner payments through the app on launch day
15% of total income taken through the app within six months
33% of owners registered with the app on its first day live











The Foundation
Built on Microsoft Dynamics 365 Business Central, EliteParks gives Away Resorts a Microsoft-based foundation for finance, reporting, automation and wider business applications.
“The Microsoft foundation was important to us. Being able to connect EliteParks with tools such as Outlook, Power BI, CRM and Microsoft 365 gives us a much broader platform for how our teams work, collaborate and use data.”
Cathie Higgs, Sales Director, John Fowler Holidays
This is a live, interactive demo. Explore the dashboard yourself.
This is a live, interactive demo. Explore the dashboard yourself.
Yes. EliteParks provides shared foundations for bookings, finance, CRM, owner services, operations and reporting, while allowing workflows to vary by resort.
That means a coastal, lakeside or woodland location can retain the processes it genuinely needs, without creating disconnected data or separate reporting structures. Resort teams keep the freedom to respond locally, while central teams gain one consistent view across the group
EliteParks connects each arrival and departure to the housekeeping, maintenance, payment and communication activity behind it.
Teams can see which accommodation is occupied, being cleaned, awaiting maintenance or ready for check-in without relying on calls or manual updates. Tasks can be generated automatically from bookings and updated by teams on mobile devices.
That helps you give guests greater arrival flexibility without creating more coordination work for reception, housekeeping or central operations.
Yes. EliteParks can apply different cleaning, inspection, safety and maintenance workflows to each accommodation type.
A Rockstar handover does not need to follow the same checklist as a Butterfly or another Exclusive unit. Teams can record defects on site, assign work immediately and monitor readiness in real time.
This gives you a clearer operational link between the accommodation sold at booking and the standard delivered when the guest arrives.
EliteParks gives resort and central teams access to the same underlying booking, customer, owner, operational and financial information.
A resort team can update an accommodation status, owner request or maintenance job once, with that activity immediately visible to the teams that need it. Finance does not need a separate report, and head office does not need to wait for information to be consolidated.
This reduces handovers while preserving clear responsibilities across the business.
Yes. Bookings and transactions can be structured by resort, accommodation type, unit, revenue stream and operational area.
Finance, commercial and leadership teams can compare performance across the group while still drilling into the detail behind an individual resort or accommodation concept.
This makes it easier to understand what is driving occupancy, ADR, ancillary spend, owner income and operational demand without repeatedly combining exports from different systems.
EliteParks can connect live activity availability directly to the holiday booking and customer record.
Guests could add experiences such as FlowRider sessions, spa treatments or family activities before arrival, while teams maintain one view of capacity, bookings and payments.
This helps you grow ancillary revenue, improve pre-arrival engagement and reduce the risk of oversold sessions or activity bookings sitting separately from the main stay.
Yes. EliteParks connects the relationship from initial enquiry and resort tour through to sale, documentation, pitch-fee billing, payments, maintenance and ongoing communication.
Sales, finance, owner services and resort teams all work from one owner record rather than passing information between separate systems.
That reduces handovers after completion and gives each team a clearer understanding of the owner’s history, outstanding actions and wider relationship with Away Resorts.
EliteParks gives Away Resorts more choice than platforms that treat customer self-service as a separate add-on.
My Elite can provide a fully branded guest and owner app connected directly to bookings, finance, activities, owner services and resort operations. EliteParks can also power your existing app and owner portal through its APIs, so guests and owners interact with the same underlying platform your teams use every day.
Payments, bookings, requests and activity purchases update the relevant records and workflows automatically, giving customers a smoother experience and teams one connected view of every interaction.
Yes. EliteParks connects CRM data with resort preference, booking history, accommodation choice, activity interest and customer value.
Marketing teams can create more relevant journeys around Any Day Arrivals, Exclusive upgrades, bookable experiences, repeat stays and ownership opportunities.
Because campaign activity remains connected to bookings and spend, you can see which messages lead to conversion, upgrades and stronger lifetime value rather than measuring engagement in isolation.
EliteParks reduces repeated data entry and manual handovers across bookings, finance, maintenance, housekeeping, owner services and reporting.
Teams can update tasks from mobile devices, guests and owners can complete more routine actions themselves, and finance teams can work from transactions already connected to the operational record.
That gives people faster access to the information they need and more time to support guests and owners rather than chasing updates between departments.
Yes. EliteParks connects booking income, owner billing, holiday home sales, payments, activities and operational charges with Microsoft Dynamics 365 Business Central.
Finance teams can trace transactions back to the relevant booking, owner or resort activity rather than reconciling high-level totals after the event.
This supports more accurate reporting, fewer manual checks and a faster month-end process, while giving the wider business clearer visibility of financial performance.
Yes. EliteParks connects the full commercial and operational lifecycle behind each investment.
You can track pricing, bookings, occupancy, accommodation readiness, maintenance activity, guest behaviour and financial performance against a resort, unit type or experience.
That helps teams understand whether a new accommodation concept or activity is delivering the expected demand, revenue and guest experience, rather than assessing commercial and operational performance separately.
Yes. EliteParks gives new resorts and business areas a shared data model, financial structure and set of connected workflows.
You can standardise the processes that benefit from consistency while retaining local variation where it adds value. New locations do not need to create another version of reporting, owner management or operational control.
This gives Away Resorts a platform that can grow with the business without multiplying systems, integrations and manual consolidation.
EliteParks is built on Microsoft Dynamics 365, giving Away Resorts access to Microsoft’s wider automation, reporting and AI ecosystem.
Automation can be applied to practical processes such as task creation, payment reminders, customer journeys, exception reporting and case routing. AI can then work with connected, structured data rather than fragmented information held across separate systems.
The first benefit is stronger control and efficiency today, with a clearer foundation for future AI adoption.
The process would begin with a strategic review of how bookings, finance, accommodation turnaround, activities, ownership, CRM and reporting should work across the group.
Together, we would identify which processes should be consistent, where resort-level flexibility is needed and how existing websites, apps and integrations should connect.
Migration, controls, user roles, testing and rollout would then be planned in phases around business continuity. The starting point would be a review of your operating model and platform fit, rather than a generic product demonstration.
Ryan JohnsonImplementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to...
Implementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to grow and always look to continuously improve what we’ve got to make us more efficient.
Gavin Leverett
EliteParks is the only solution we found that truly fits the way our business operates. From handling sales through to managing intercompany transacti...
EliteParks is the only solution we found that truly fits the way our business operates. From handling sales through to managing intercompany transactions and supporting a full residential setup, everything sits seamlessly in one system It gives us a level of control and visibility that simply isn't available elsewhere.
Sarah Miles
With EliteParks in place, we'll have the visibility, customer insight, and flexibility we need to make faster decisions and deliver a more consistent ...
With EliteParks in place, we'll have the visibility, customer insight, and flexibility we need to make faster decisions and deliver a more consistent experience for owners
Vibeke Loberg
The introduction of EliteParks has had a significant positive impact across every department and for our valued customers. With the right tools now in...
The introduction of EliteParks has had a significant positive impact across every department and for our valued customers. With the right tools now in place, the focus is no longer on seeking change, but on using those systems to communicate better, stay organised, and continue improving how the business runs.
Paul CannonEliteParks has made a real difference to how we operate at Park Holidays. Having one dependable system behind the business means our teams aren’t tied...
EliteParks has made a real difference to how we operate at Park Holidays. Having one dependable system behind the business means our teams aren’t tied up switching between platforms or fixing data gaps, which has a noticeable impact on efficiency across the organisation. From an IT perspective, it’s helped simplify our setup and given us a much clearer foundation for our technology roadmap and strategic future. It’s taken a lot of friction out of the day-to-day and delivered value far beyond the initial implementation.
Emily LeachEliteParks has brought a level of clarity and consistency to our operations that we’ve been working towards for a long time. The difference in how qui...
EliteParks has brought a level of clarity and consistency to our operations that we’ve been working towards for a long time. The difference in how quickly teams can find information, handle tasks and stay aligned day-to-day has been noticeable across the business. It’s helped us remove a lot of the small frustrations that slow people down and it’s given us a system we can genuinely build on as Regency Living continues to grow.
Michael NorthGrowing the Harrison Holidays group has become far more manageable since we moved our operations onto one consistent system. Bringing new parks into t...
Growing the Harrison Holidays group has become far more manageable since we moved our operations onto one consistent system. Bringing new parks into the fold is quicker, cleaner, and far less labour-intensive, and our teams settle into the same way of working almost immediately. The visibility we now have across sites means we can expand with confidence, knowing the operational side can keep pace with our plans.
Geoffrey ChestnuttWith Elite Dynamics’ industry and tech expertise and support, we’re enhancing our customer journey and looking after our customers in a meaningful and...
With Elite Dynamics’ industry and tech expertise and support, we’re enhancing our customer journey and looking after our customers in a meaningful and productive way.
Michael ProcyshynWe had some real problems with lack of controls, lack of processes and no formal helpdesk for the IT function. It was a real challenge. Now, everythin...
We had some real problems with lack of controls, lack of processes and no formal helpdesk for the IT function. It was a real challenge. Now, everything is stable, reliable and robust. Performance is good, everything delivers, and when I tour the parks, everyone’s happy with the system.
Thomas ScarrottThe one thing I’ve always felt with the Elite Dynamics team is that they make you feel as if you’re their only customer. That’s a great thing. You can...
The one thing I’ve always felt with the Elite Dynamics team is that they make you feel as if you’re their only customer. That’s a great thing. You can always contact them anytime you want and they will always get back to you and always with the response you need.
Claire LloydWe chose Elite Dynamics for several reasons but ultimately, we recognise they provide the leading UK based IT solution for the holiday park industry. ...
We chose Elite Dynamics for several reasons but ultimately, we recognise they provide the leading UK based IT solution for the holiday park industry. EliteParks with its enhanced functionality has the flexibility to manage all our business processes and activities in one system.
David GoldsmithPrior to moving to Elite Dynamics solutions, we found that certain processes were just taking too long – for example reconciling direct debits and jus...
Prior to moving to Elite Dynamics solutions, we found that certain processes were just taking too long – for example reconciling direct debits and just general reconciliation within the accounts side. Time efficiency is a big thing.
Stephen BrownOver the last 12 months I've seen a reduction in the cost of labour in my housekeeping and maintenance teams. I believe that can be directly attribute...
Over the last 12 months I've seen a reduction in the cost of labour in my housekeeping and maintenance teams. I believe that can be directly attributed to the efficiencies in EliteParks and the recording of customer service and requests from customers.
Nicolás CharrittonHoliday and Residential Parks is a niche within the hospitality and tourism industry. Businesses in this sector have very unique and complex needs, so...
Holiday and Residential Parks is a niche within the hospitality and tourism industry. Businesses in this sector have very unique and complex needs, so working in this space requires real expertise. Elite Dynamics has been very inspiring driving digital transformation in this space, helping business digitise and leverage the latest innovations in technology to streamline their operations and adapt to new ways of working.

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