John Fowler Move To EliteParks
John Fowler Holidays has operated for more than 70 years, with 13 parks across Devon, Cornwall, Somerset and South Wales.
When the group reviewed what it needed from its technology for the years ahead, it had the opportunity to continue with its existing platform and move onto the platform you are using.
It chose a different direction.
John Fowler Holidays selected EliteParks, built on Microsoft Dynamics 365.
Released from the finance team through automation, based on a real customer's results across their estate.
When bookings, finance, owners and reporting live in separate systems, teams lose time to duplicate entry, manual reconciliation and reports that take days instead of minutes. None of it looks dramatic on its own. Together, it's what quietly caps how fast the business can grow. EliteParks releases your team's time and effort while reducing friction and delivering ROI.
Hover each card to see what changes with EliteParks.
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Desktop software that's slow and clunky, especially at the busiest times of day.
A modern, cloud-based platform that works the same whether you're at the front desk or on the move.
Maintenance jobs that don't get raised properly, so charges end up in the wrong place and nobody's confident the numbers are right.
Every job linked to the right ledger automatically, so labour, parts and invoicing all land where they should.
Paperwork that gets signed digitally, then has to be manually re-uploaded and filed by hand.
Signed documents flow straight into the record. No downloading, no re-uploading, no chasing.
Month-end means reconciling numbers across two or three different systems before anyone can trust the report.
One ledger, one platform. The numbers match the first time, every time.
Reports land weekly or monthly, by which point whatever went wrong already happened.
Live dashboards mean you see what's happening today, not last month.
The decision wasn't simply about replacing one park management system with another. John Fowler wanted a platform capable of supporting the wider business as it grows, bringing together operations, finance, customers and reporting while creating a stronger foundation for automation and AI.
We decided to look for a new solution because manual processes, disconnected systems and limited visibility were creating operational inefficiencies and making it harder to monitor performance and support future growth.
We'd outgrown the systems we were using. We needed a single platform that could grow with us, support our teams and give us proper visibility across the whole business, not just individual parks.
As our portfolio has grown, it became clear that we needed a platform that could grow with us. Moving to a single SaaS platform gives us consistency across parks, better visibility across the business, and the confidence that our systems will support our future plans, not hold them back.
Bring bookings, finance, owners, operations and reporting together instead of managing processes across disconnected systems.
Give teams and leadership access to clearer, more timely information across individual parks and the wider group.
Create a technology foundation that can evolve as the organisation grows, without being restricted by the capabilities of a traditional park management system.
The software behind the decision
John Fowler wasn’t only choosing new park management software.
EliteParks runs on Microsoft Dynamics 365 Business Central, combining functionality built specifically for holiday park operators with Microsoft’s wider business technology.
That gives organisations a direct route into:
“The Microsoft foundation was important to us. Being able to connect EliteParks with tools such as Outlook, Power BI, CRM and Microsoft 365 gives us a much broader platform for how our teams work, collaborate and use data.”
This is a live, interactive demo. Explore the dashboard yourself.
This is a live, interactive demo. Explore the dashboard yourself.
AI for Holiday Parks
AI that works as hard as you do. Helping you reduce admin, act on data faster and create new revenue opportunities.
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Plug & Play Park Booking Engine
Turn Your Website into a Live Booking Channel Control how bookings, long term storage and seasonal contracts, spaces, and services are presented online, using real-time data from EliteParks.
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Owner management
Simple, reliable tools for managing owners. Support great relationships while keeping billing and communication accurate and organised.
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Bookings and reservation management
From Enquiry to Arrival. Everything You Need to Manage Bookings & Reservations
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Sales and leads
Track Every Lead. Close Every Opportunity. Capture, manage, and convert leads with full visibility across every deal and team member.
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Maintenance
Maintenance that works with the rest of your operation. Connect tasks, teams and job tracking into one simple workflow.
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Finance
Full Financial Control for Parks, Resorts and Campgrounds From billing to reporting, manage every aspect of your finances in one place.
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Housekeeping
Housekeeping that stays one step ahead . From arrivals to departures, cleaning tasks are created and assigned without the manual admin.
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Marketing
Turn Data into Actionable Marketing. Reach the right people with the right message, at every stage of the customer journey. All powered by the customer data already flowing through your park operation
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My Elite
Put your brand in your customers’ hands. A fully branded app that connects guests, holiday home owners, berth holders, and members to your park, giving them easy access to bookings, services, communications and personalised content.
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Park App for Your Team
Mobile tools for on-site teams, with our holiday park app. Cut the paperwork, speed up task completion and keep everyone on the same page with mobile tools that work the way your operation does.
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Industry Insights
Benchmark your business with confidence. Compare performance across holiday home sales, holiday sales and park management with real industry data, helping you focus strategy and drive growth.
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Smart Meter Technology
Smarter Utility Management for Parks. Automate meter readings, cut admin time, and improve accuracy with a fully integrated solution that turns site-wide utility data into invoices in just a few clicks.
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OTA Integrations
Maximise Bookings, Minimise Effort with OTA Integrations Seamlessly connect with top OTAs for easier booking management. Reduce manual updates, help prevent double bookings, and keep availability in sync.
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Arcade management
Keep your arcade earning and operating smoothly. Stay on top of collections, maintenance and machine performance.
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Activities
Manage bookable experiences with ease. From paddleboarding to pottery, schedule, promote, and fill every on-park activity from one simple place.
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Events
Make Every Park Event Seamless and Memorable From private parties and weddings to business conferences, EliteParks gives your team everything needed to manage events with clarity and control.
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Rental Bookings
Take bookings for anything from bikes to BBQs. Flexible, time-based rentals with built-in deposits and holiday booking integration.
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Sustainability
Sustainability tracking within EliteParks, making environmental management part of your everyday workflows.
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An upgrade to the same underlying system usually solves the interface, not the structure. If the core problem is disconnected finance, operations and reporting, a newer front end on the same architecture won’t close that gap. It’s worth asking what the upgrade actually changes versus what it leaves the same.
Yes. EliteParks runs everything from small independent operators to groups managing 50+ parks on the same platform. The difference isn’t scale, it’s whether you’re running one connected system or several that don’t talk to each other. The benefits of that connection apply at any size.
Every migration is planned around a Business Process Analysis first, so nothing moves until we understand exactly how you operate today. Most operators run a phased go-live rather than a single cutover, and we schedule around your season, not the other way round.
The question worth asking is whether that’s a genuinely unified platform, or several existing tools bundled together with more integration work between them. EliteParks is built natively on Microsoft Dynamics 365 Business Central, one core system, not a patchwork presented as one.
Most of our customers don’t have a large IT function. EliteParks is delivered as SaaS, so there’s no infrastructure to manage, and onboarding is supported through a structured implementation process, not left to your team to work out alone.
Your booking, owner, finance and operational data is migrated as part of onboarding, using a structured process built specifically for park operators. Nothing is left behind, and nothing has to be manually re-entered from scratch.
That’s exactly the question John Fowler Holidays asked after years on their previous platform. Longevity with a system isn’t the same as it still being fit for where the business is going. A platform review costs nothing and gives you a clear answer either way.
It’s rarely too late to ask the question, even if a renewal is close. Understanding what else is available now means you’re making an informed choice, whatever you decide, rather than renewing by default.
It’s a fair question, and worth looking at properly rather than just comparing licence fees side by side. A lower headline cost can look attractive, but it doesn’t account for what’s spent elsewhere to make up for a system’s limits, the manual admin, the duplicate data entry, the hours lost reconciling numbers across separate tools, or the cost of decisions made on information that’s out of date by the time it’s seen.
Operators who’ve made the move have found the real saving isn’t in the subscription line, it’s in what gets freed up around it.
As part of any proposal, we’ll work with you to build your own return on investment, looking at time saved through automation and better ways of working, alongside the cash flow improvements and cost savings specific to your business.
EliteParks is built natively on Microsoft Dynamics 365 Business Central, so it’s not a standalone system that has to catch up with where technology is heading, it’s already sitting on the same foundation as Microsoft’s ongoing investment in security, AI and enterprise infrastructure.
First, continuous development isn’t optional or dependent on one supplier’s roadmap, it’s built into the Microsoft release cycle EliteParks runs on. Second, it means capabilities like Power BI reporting, Copilot and Azure AI aren’t things you’ll need to migrate to later, they’re already part of the same ecosystem your data lives in.
The platform itself is also on a continuous upgrade path, new modules and capability are released on schedule, not as a one-off project that goes stale after go-live.
Ryan Johnson
Implementing Elite Dynamics gives you the ability to utilise the Microsoft technology stack and take advantage of that. It’s just an enabler for us to...
Gavin Leverett
EliteParks is the only solution we found that truly fits the way our business operates. From handling sales through to managing intercompany transacti...
Sarah Miles
With EliteParks in place, we'll have the visibility, customer insight, and flexibility we need to make faster decisions and deliver a more consistent ...
Vibeke Loberg
The introduction of EliteParks has had a significant positive impact across every department and for our valued customers. With the right tools now in...
Paul Cannon
EliteParks has made a real difference to how we operate at Park Holidays. Having one dependable system behind the business means our teams aren’t tied...
Emily Leach EliteParks has brought a level of clarity and consistency to our operations that we’ve been working towards for a long time. The difference in how qui...
Michael North
Growing the Harrison Holidays group has become far more manageable since we moved our operations onto one consistent system. Bringing new parks into t...
Geoffrey Chestnutt
With Elite Dynamics’ industry and tech expertise and support, we’re enhancing our customer journey and looking after our customers in a meaningful and...
Michael Procyshyn We had some real problems with lack of controls, lack of processes and no formal helpdesk for the IT function. It was a real challenge. Now, everythin...
Thomas Scarrott
The one thing I’ve always felt with the Elite Dynamics team is that they make you feel as if you’re their only customer. That’s a great thing. You can...
Claire Lloyd
We chose Elite Dynamics for several reasons but ultimately, we recognise they provide the leading UK based IT solution for the holiday park industry. ...
David Goldsmith
Prior to moving to Elite Dynamics solutions, we found that certain processes were just taking too long – for example reconciling direct debits and jus...
Stephen Brown
Over the last 12 months I've seen a reduction in the cost of labour in my housekeeping and maintenance teams. I believe that can be directly attribute...
Nicolás Charritton
Holiday and Residential Parks is a niche within the hospitality and tourism industry. Businesses in this sector have very unique and complex needs, so...
