Harrison Leisure choose EliteParks

“EliteParks has given us the structure, control and confidence to scale” – Michael North, Harrison Leisure 

Harrison Leisure operates a growing group of holiday parks across the North of England and Scotland, including popular destinations like Riverside Holiday Park and Wild Rose Park. With a mix of holidaymakers, holiday home customers and on-park services to manage, the business needed more than a booking engine, it needed a connected, scalable system that could support every part of its operation. 

“We’d outgrown the systems we were using. We needed a single platform that could grow with us, support our teams and give us proper visibility across the whole business, not just individual parks.” 

The team selected EliteParks, alongside the Touchdown Pro marketing suite, and went live with a full suite of modules across booking and park management, finance, ownership, housekeeping, CRM and third-party integrations. 

EliteParks Brings A joined-up Way of Working

With everything now running through EliteParks, park teams and head office operate from the same real-time system. That consistency has helped reduce duplication, improve communication and give managers a clearer and more strategic view of performance across all parks. 

“We’ve now got consistent processes across the group. Teams know what to do, where to find things and how to work together, whether they’re on park or at head office.” 

The move to EliteParks also introduced a more structured approach to financial management, with full ledger control, fixed assets, inventory and automated reconciliation. Month-end is now faster and more accurate, with fewer manual interventions. 

“From a finance perspective, we’ve got the visibility and reliability we were missing before.” 

Smarter Marketing, Stronger Performance

With EliteCRM and Touchdown Pro, Harrison Leisure’s marketing team now runs targeted, automated campaigns based on real-time data. That’s helped increase direct bookings and improve the overall customer experience with better engagement throughout the guest and owner lifecycle. 

Real-time integrations with OTA and distribution partners such as Hoseasons and Pitchup mean pricing and availability can be managed centrally, with data feeding directly into the system. 

“We’ve already seen clear commercial benefits through improved CRM engagement and stronger OTA performance.” 

Park Management Software Built for Growth

Since go-live, Harrison Leisure has onboarded a new park onto the EliteParks platform without disruption. The ability to scale at pace, while maintaining consistency across sites, has reinforced confidence in the system’s long-term value. 

“Bringing a new park into the group was straightforward. We already had the framework in place, it was just a case of rolling it out. That’s a big step forward for us operationally.” 

Measurable Impact for Harrison Leisure

EliteParks has helped Harrison Leisure simplify its operations, increase visibility, and improve customer engagement all while laying the foundation for future growth. 

Successes include: 

• 19% increase in bookings and revenue uplift driven by stronger direct performance and improved OTA management 

• 31% reduction in admin time across booking, finance and operational workflows 

• 28% increase in marketing engagement or direct bookings supported by automated, data-driven CRM activity 

• 35% reduction in time spent on month-end and reconciliation thanks to structured financial controls and automation  

“EliteParks gives us the structure, control and strategic oversight we need to run the business day-to-day and the flexibility to keep growing.”