Yes. EliteParks is designed for multi-site operators where bookings, ownership, sales, finance, maintenance, housekeeping and customer communications need to work together.

Built on Microsoft Dynamics 365, it gives park and central teams access to consistent data, reducing reliance on disconnected systems, exports and manual workarounds.

The value is not simply managing individual park activities. It is connecting the wider business behind them.

Every new pitch, accommodation unit, venue or facility creates additional requirements across bookings, finance, maintenance, staffing and reporting.

EliteParks connects those areas from the point an asset is introduced, giving teams clearer visibility of readiness, utilisation, revenue, cost and ongoing performance at both park and group level.

This can help new investments become operational more smoothly and make it easier to measure whether they are delivering the expected commercial and customer value. That is particularly relevant as investment continues across accommodation, facilities, digital experiences and food-and-beverage venues.

Haven’s three principal business areas include self-catering holidays, holiday home ownership, and food and beverage. In practice, these areas are closely connected through accommodation, activities, entertainment, retail, payments, owner letting and on-park spending.

EliteParks brings these commercial and operational areas into one wider view. Holiday bookings can connect with customer records, payments and operational tasks. Owner activity can connect with billing, maintenance and letting. On-park revenue can feed into financial reporting alongside accommodation and ownership income.

That helps Haven understand the complete commercial relationship rather than viewing each transaction, customer type or revenue stream separately.

EliteParks gives teams a shared platform for the core processes that run across parks and central functions.

Updates made by one team become visible to the others who need them. Operational activity can feed into finance, maintenance work can remain linked to the relevant accommodation or owner, and customer requests can stay connected to bookings and payments.

This supports greater consistency across the estate while preserving the flexibility individual parks need.

In a business of Haven’s size, friction often appears between functions rather than within them. Information may need to move between holiday sales, ownership, finance, maintenance, housekeeping, guest experience, commercial teams and park management before an issue can be resolved or a report completed.

EliteParks connects these workflows so that an update made by one team becomes visible to the others who need it. A maintenance issue can be linked to the relevant holiday home or owner. Operational activity can feed into finance. Customer requests can remain connected to bookings, payments and previous communication.

This supports greater consistency across the estate while allowing each park to manage its daily operation. It gives central teams clearer oversight without creating another reporting burden for park teams.

EliteParks can connect relevant commercial and financial information from food, drink and retail with the wider park business.

This could include revenue reporting, purchasing, inventory processes, payments and park-level performance.

It does not need to replace specialist EPOS or venue systems. Its role can be to provide a connected reporting and operational layer around them.

My Haven already supports valuable guest and owner journeys, including activity bookings, park information, food ordering, arrivals, offers and access to owner finances.

My Elite has a different emphasis. It connects self-service directly with the operational and financial processes inside EliteParks, including bookings, payments, owner accounts, communications and maintenance requests.

It would not automatically need to replace My Haven. The opportunity would be to explore whether My Elite could strengthen the connection between the app experience and the teams, records and workflows behind it, reducing manual handovers and making more services available through one joined-up journey.

Yes. EliteParks can connect unit-level availability, accommodation attributes, pricing, payments and operational readiness, allowing the selected caravan and arrival preference to flow through to the teams preparing the stay.

That means the digital promise is supported by the same information used by reception, housekeeping and operations, reducing the need for manual handovers or separate checks. Haven has already introduced interactive caravan selection and flexible arrival times, making the connection between the booking journey and park delivery especially relevant

EliteParks can manage capacity-controlled activities, sessions, events, payments and customer communications alongside the main holiday record.

Guests could see relevant availability, make bookings and receive updates digitally, while park teams retain a live view of capacity and attendance. Activity revenue and participation data can also feed into wider customer and financial reporting.

This could provide a more connected view of the journey from accommodation booking through to swimming, entertainment and paid activities.

AI is most valuable when it works with reliable data and well-connected processes.

Built on Microsoft Dynamics 365, EliteParks can automate repetitive workflows across bookings, ownership, finance, maintenance, communications and reporting, while using shared data to surface trends, exceptions and opportunities.

That could mean fewer manual handovers, faster responses, more targeted communications and earlier visibility of issues. The focus is on giving teams better information and removing routine work, rather than adding AI as a separate tool with no connection to day-to-day operations.

It would begin with a review of the wider operating model, not a generic software demonstration.

The first stage would establish which processes should be consistent across the estate, where parks need flexibility, which existing products should remain and how information should move between systems and teams.

A phased programme could then prioritise the areas offering the greatest value, such as finance and reporting, owner lifecycle management or operational workflows.

The right starting point would be a strategic platform and integration review focused on business outcomes, architecture and practical delivery.